Our vision
Sutterson Reed was founded to redefine bespoke financial services, combining precision, discretion, and personalised care to meet the multifaceted needs of high-net-worth individuals. More than just a Private Office, we are pioneers in crafting tailored solutions that elevate aspirations and deliver results with unmatched sophistication. Every service is a carefully executed strategy, designed to reflect and enhance the unique ambitions of our discerning clientele.
At our core, we believe in creating experiences that transcend traditional expectations. By blending technical expertise with an intimate understanding of individual goals, we offer more than financial solutions—we provide a partnership built on trust, innovation, and an unwavering commitment to excellence. At Sutterson Reed, every client is an individual, every ambition is a priority, and every solution is a masterpiece.
Swiss Heritage
Sutterson Reed is deeply inspired by the Swiss heritage that has shaped the global reputation of precision, reliability, and discretion. Born from the traditions of the Swiss Private Office model, our approach emulates the values that make Switzerland a benchmark for excellence. The principles of trust and confidentiality are embedded in every facet of our services, allowing each client to explore opportunities in complete confidence.
Switzerland’s traditions of financial stability and innovation underpin our ethos. Much like the enduring foundations of its banking culture, we are resolute in tailoring solutions that safeguard our clients’ privacy and interests. Our flexibility and adaptability echo the Swiss spirit, creating a partnership where your ambitions are understood and met with unparalleled attention to detail. At Sutterson Reed, the Swiss ethos of precision and discretion is not an inspiration; it is the essence of who we are and what we do.
Our Story
The roots of Sutterson Reed trace back to 2012 when the idea first sparked to create something extraordinary. Fresh out of my first contract at a Swiss brokerage firm, I joined a larger financial group, eager to immerse myself in every aspect of the industry. From managing client relationships to mastering negotiation and sales, I honed my skills and understood the nuances of delivering value to discerning clients. Yet, amidst my growth, I noticed the industry still struggled to put the client truly at the center. Services felt rigid, overly complex, and impersonal.
Determined to create a new paradigm, I began envisioning a financial office that would combine exceptional expertise with a truly bespoke, human-centric approach. This became the foundation for the vision that would one day become Sutterson Reed.
With ambition as my driving force, I launched my own brokerage in Switzerland, specialising in property searches and financing. The success was immediate, as clients from diverse industries quickly recognised the value of working with a service designed around their unique needs. During this period, my network expanded rapidly, and I gained first-hand insights into what clients truly desired from their financial partnerships.
This chapter was a turning point, where I began to conceptualise what a truly revolutionary Private Office could look like. One that didn’t simply deliver services, but actively redefined the experience of financial care, blending Swiss traditions of excellence with a client-driven ethos.
Eager to push boundaries and explore new opportunities, I relocated to the United Kingdom in 2019. This move was a profound challenge, immersing me in a fast-paced, cutting-edge financial environment where technology and innovation were deeply integrated into the services. Entering this market taught me not only new approaches to the art of finance but also the value of adaptability and dynamic thinking in a globalised world.
I adapted to entirely new ways of connecting with clients, building trust over the phone, and selling a vision in a high-speed, multinational marketplace. Despite the steep learning curve, this chapter strengthened my resolve to bring the sophistication and discretion of Swiss Private Offices into a modern, dynamic context that balanced legacy with innovation.
The culmination of over a decade of experience came to fruition in 2023 with the incorporation of Sutterson Reed Ltd. Building on a foundation of Swiss precision and British ingenuity, the company quickly established itself as a leader, introducing a visionary model for financial and lifestyle management. Every aspect of the brand was created to blend heritage with modernity, offering services that are both timeless and pioneering. It was here that Sutterson Reed truly began to make its mark.
Today, Sutterson Reed stands proudly on the cusp of a new era. With our model expanding to include representative offices and enhanced networks, we are pursuing greater excellence at every stage. This year also marks the laying of the foundation stone for securing a banking licence, a step that will transform the company while remaining true to our ethos. By blending the precision of Swiss traditions with the innovation and speed of the British financial landscape, Sutterson Reed continues to evolve, shaping the future of bespoke financial services.
At Sutterson Reed, every chapter of our story is a testament to our commitment to excellence and our belief in redefining what it means to deliver tailored solutions. This is our legacy, and this is only the beginning.